E-Commerce Web Site Design, Development and Marketing

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What makes Polar unique (and why you should consider us)?

We've created this portfolio page to give you a sampling of our most successful web design, software development and Internet marketing projects. Besides exhibiting our design quality and programming skills, these projects demonstrate our ability to plan and manage complex online marketing and communications initiatives. Our work does more than impress visitors with appealing interfaces and functionality: we bring years of Internet marketing expertise to clients' projects. From a creative multimedia concept to a complete online marketing campaign, Polar Design plans, designs, builds and manages projects with you sales or communications objectives as the measure of our success.

Do you need something specific?

We work with clients at any level - from managing a complete project to filling a gap. Some tactical services we handle in house include: branding, logo design, multimedia storyboarding and concept design, design of creative assets and copy for online ads, flash animation, e-commerce web sites with inventory and accounting integration, flash game design, social media (Facebook, MySpace, Twitter, etc.), database integration, custom development in PHP, C++ or C#, application server hosting (deployment, security, monitoring).

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Beanstock Coffee 

Beanstock's tag line, Coffee is Personal, is reflected not only through its carefully selected and roasted blends, but in the e-commerce web site that Polar Design developed. Its unique personalized coffee bags allow shoppers to order coffee blends with the names of their friends, companies, or family on the bag – a very cool gift for hard core coffee lovers. The e-commerce site developed for Beanstock not only permits the easy ordering and fulfillment of personalized bags, but also communicates the effect with an interactive Flash presentation on the home page that allows visitors to actually rename a bag right on the web site.
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Cheers Pub Boston

Polar Design created and launched a revolutionary all-Flash merchandise e-commerce site for Cheers, a popular 80s sitcom show set in a local Boston pub. The website's exclusively Flash drive interface is highly adaptive integrating with a Web 2.0 e-commerce platform, InsightBuilder® ECOM, a Polar Design product. To ensure search engine visibility, Polar Design implemented the Flash interface inside a hypertext container with HTML hyperlinks. The dynamic e-commerce website now allows fans of the show to purchase official licensed merchandise in a fun, on-line destination without visiting the actual store.
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Paddock Way 

Paddock Way hired Polar Design to create an engaging and unique brand website that would effectively differentiate them from the thousands of other online furniture stores. Polar Design exceeded expectations and was honored with a Horizon Interactive Award for their an innovative furniture configurator that allows the user to combine thousands of furniture components and calculate the final price based on the options the users select. Polar Design continues to help the site evolve based on quantitative results of user behavior. After recent analysis, it was discovered that certain users spend significant amounts of time configuring furniture but forget to save their creations by registering. Polar Design implemented a quick and easy pop up window that rewards visitors that spend a certain amount of time or visit a certain amount of pages the website by offering them a discount code. This has lead to an increase in registrations and accelerating the building of Paddock Way's consumer database that will allow the brand to keep in contact with these prospective customers.
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Marble & Granite Cleaning Products 

Marble Cleaning Products chose Polar Design to create a custom designed e-commerce site along with a tailored online marketing campaign, including PPC campaign optimization and Search Engine Optimization and immediately realized double digit growth in sales. Using the InsightBuilder® ECOM e-commerce platform allowed Polar Design to implement virtually any design or layout and use code that is lightweight and efficient, leading to faster page load times and cart processing. Polar also implemented a search engine optimization plan, using a variety of techniques and optimized the company's PPC campaign through a program of campaign testing. Currently, site traffic continues to grow, users view an average of 3.28 pages per visit, visitors continue to convert at more than 2%, and site sales remain up 70% from last year.
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