E-Commerce Web Site Design, Development and Marketing

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What makes Polar unique (and why you should consider us)?

We've created this portfolio page to give you a sampling of our most successful web design, software development and Internet marketing projects. Besides exhibiting our design quality and programming skills, these projects demonstrate our ability to plan and manage complex online marketing and communications initiatives. Our work does more than impress visitors with appealing interfaces and functionality: we bring years of Internet marketing expertise to clients' projects. From a creative multimedia concept to a complete online marketing campaign, Polar Design plans, designs, builds and manages projects with you sales or communications objectives as the measure of our success.

Do you need something specific?

We work with clients at any level - from managing a complete project to filling a gap. Some tactical services we handle in house include: branding, logo design, multimedia storyboarding and concept design, design of creative assets and copy for online ads, flash animation, e-commerce web sites with inventory and accounting integration, flash game design, social media (Facebook, MySpace, Twitter, etc.), database integration, custom development in PHP, C++ or C#, application server hosting (deployment, security, monitoring).

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Kalahari Tea

A complete overhaul of this online tea retailer, including a new brand, look and e-commerce site, led to a doubling in conversion from 2% to 4%. We followed this with a highly cost effective online marketing program that included SEO, link building and social media marketing that has driven new customers at an increasing rate from the online tea community.
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FormulaXpress

Any new product is particularly challenging to sell, since its brand is not established and its benefits and value not yet known to consumers. Introducing a new product primarily through the Internet is even more daunting, since in-person demonstrations are not possible. FormulaXpress, a new, unique baby bottle attachment makes baby feeding infinitely easier, but expressing this through a typical web site (and leading the visitor to a sale) cannot be accomplished through text and graphics alone. The FormulaXpress online store therefore combines an e-commerce solution with a multimedia video that clearly shows, with video and voiceover, how the product works and can benefit consumers.
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Beanstock Coffee 

Beanstock's tag line, Coffee is Personal, is reflected not only through its carefully selected and roasted blends, but in the e-commerce web site that Polar Design developed. Its unique personalized coffee bags allow shoppers to order coffee blends with the names of their friends, companies, or family on the bag – a very cool gift for hard core coffee lovers. The e-commerce site developed for Beanstock not only permits the easy ordering and fulfillment of personalized bags, but also communicates the effect with an interactive Flash presentation on the home page that allows visitors to actually rename a bag right on the web site.
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Cheers Pub Boston

Polar Design created and launched a revolutionary all-Flash merchandise e-commerce site for Cheers, a popular 80s sitcom show set in a local Boston pub. The website's exclusively Flash drive interface is highly adaptive integrating with a Web 2.0 e-commerce platform, InsightBuilder® ECOM, a Polar Design product. To ensure search engine visibility, Polar Design implemented the Flash interface inside a hypertext container with HTML hyperlinks. The dynamic e-commerce website now allows fans of the show to purchase official licensed merchandise in a fun, on-line destination without visiting the actual store.
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