E-Commerce that Keeps Pace with Technology

You may define successful e-commerce as generating the most online sales growth, the lowest technology cost to achieve a certain level of sales, or the highest return on investment.  However you set your goal, you need to keep your eye on how changing technology can present new opportunities and threats.  Fortunately or unfortunately, the impact of shifting technology on results is glacial in speed. As a result, organizations may not realize that they haven’t caught on to a new paradigm until it’s too late.

That’s why working with an e-commerce agency like Polar Design provides valuable benefits.  A few examples:

1. We’ve experienced a range of CMS and e-commerce products and have witnessed the dramatic difference that e-commerce product selections can have on sales.  For example, some products support SEO better than others, which impacts visitor traffic.  Some products sacrifice speed for functionality, which increases bounce rate and decreases conversion and sales.  All of these factors have tremendous influence on your sales and ROI on your marketing.
2. We routinely monitor changes to Google’s algorithms or Facebook’s advertising policies since we actively support numerous clients and our own projects.  We’re ahead of the curve when seismic shifts like Penguin or the Facebook fan page layouts emerge and are better positioned to advise clients.
3. We can afford to employ specialists, not jacks-of-all-trades, so all elements of our e-commerce solutions (design, technology, SEO, back-end integration) are implemented to the highest standards of quality and performance.

Please review our portfolio of successful e-commerce sites below and contact us to help you develop a game plan for success.