This interactive skin care configurator ran as a kiosk application in Prada’s retail outlets, providing shoppers personalized skin care product recommendations based on their self-identified skin conditions. Shoppers entered their particular conditions such as dryness, oiliness, sensitivity, and so forth, as well as any perceived needs such as anti-aging or UV protection. The kiosk application would then present any relevant products. Shoppers could then selected any items identified by the kiosk to view details and a close-up photo, and then purchase the product as well.
Polar Design later optimized the kiosk to include the ability for Shoppers to print their selections onto a special photo paper card and internationalized the interface to 6 additional languages, including Chinese, Japanese, French, and others.
The configrator’s design features a clean, minimalist look and feel with simple, fluid animations that fit Prada’s unique identity.