The marketing imperative.  Each year, it gives birth to new buzzwords.  At Polar Design, we’ve witnessed quite a few marketing strategies rise and fall.  The following list is by no means perfect, but provides some perspective on how digital marketing has progressed in our 15 ye

Facebook Promoted Posts Are Reshaping Social Media Advertising Since October, owners of Facebook pages, from community pages to company pages to fan pages alike have reported a dramatic drop in impressions (views) of posts.  If you’re an avid social media marketer, this is not n

On Friday, November 2, two members of the Polar Design team (Mark and Tom) were invited as panelists for a workshop discussion entitled “Taking Fundraising Social” (along with Alecia Jean “A.J.” Orsini Lebeda, @AleciaLebeda, of Falmouth Community Television) at

The last time you heard about AnniesBid.com in a previous article, we discussed how Polar Design’s efforts in cause marketing and social media marketing achieved great success by acquiring prospective customer sign ups at just $6 per acquisition (as compated to $40-$100 that mos

Until now, businesses have engaged in good works such as community service or charitable giving because its something their stakeholders value, because its part of their mission, or because of some vague tip of the hat to intangible benefits to a brand realized through charitable givi